Shop/The Holder
Step 8 · The Heritage Collection
The Holder
Hold · Sculpt · Finish
A versatile styling gel for long-lasting hold, definition, and control — never stiff, never weighed down.
$24.99·16 oz (473 mL)
Free shipping over $35
About
Hold · Sculpt · Finish
The Holder is a versatile styling gel designed to provide long lasting hold, definition, and control without leaving the hair feeling stiff or weighed down. Whether you're creating sleek styles, defining edges, maintaining locs, or perfecting braid styles, The Holder helps keep your look polished while supporting a smooth, clean finish. Its lightweight formula offers reliable hold with a touchable feel, making it a staple for everyday styling.
The Holder is formulated with Water (Aqua) as its base and enriched with Glycerin to help attract and retain moisture. Propylene Glycol supports hydration and smooth application, while PEG-40 Hydrogenated Castor Oil and PEG-7 Glyceryl Cocoate help condition the hair and create a soft, manageable finish. Ceteareth-25 contributes to the gel's smooth texture and styling performance, while DMDM Hydantoin helps preserve product freshness. A light fragrance completes the formula.
The Details
- Size
- 16 oz (473 mL)
- Step
- 8 of the Heritage Collection
- Price
- $24.99
- Finish
- Hold · Sculpt · Finish
Best For
It's not just hair. It's heritage.
